E-commerce Business Models and Concepts
Learning Objectives | Projects and Exercises
Projects and Exercises
Project 1: Mix and Match: E-commerce Revenue Models
Table 2.2 on page 61 lists five categories of primary revenue models. Find another e-commerce company that fits each category. Explain why the selected company fits the category in which you placed it. Prepare a table to summarize your research.
Project 2: Investigating Business Models
Table 2.6 on page 75 lists a variety of different business models. Choose one category and find an additional company that fits that category. Explain why the company you chose fits the category. Prepare a table to summarize your research.
Project 3: Who's That Texting You?
Insight on Society: Foursquare's Evolving Business Model: Leveraging Your Location on pages 62–63 discusses the benefits as well as threats to privacy of location-based mobile device services and apps. Review the latest developments with respect to mobile privacy and summarize those developments in a short report or presentation.
Project 4: Find an Enabler
Table 2.5 on page 73 lists categories of e-commerce enablers and various example companies for each category. Choose one of the companies listed and describe the e-commerce infrastructure products or services the company provides. Prepare a short report or presentation that summarizes your findings.
Copyright © 2021 Kenneth C. Laudon and Carol G. Traver