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Table of Contents

Click on any of the chapter headings below for links to the chapter's learning objectives and projects and exercises.

Chapter 1: The Revolution is Just Beginning

Learning Objectives

Projects and Exercises

Chapter 2: E-commerce Business Models and Concepts

Learning Objectives

Projects and Exercises

Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform

Learning Objectives

Projects and Exercises

Chapter 4: Building an E-commerce Presence: Websites, Mobile Sites, and Apps

Learning Objectives

Projects and Exercises

Chapter 5: Online Security and Payment Systems

Learning Objectives

Projects and Exercises

Chapter 6: E-commerce Marketing and Advertising Concepts

Learning Objectives

Projects and Exercises

Chapter 7: Social, Mobile, and Local Marketing

Learning Objectives

Projects and Exercises

Chapter 8: Ethical, Social, and Political Issues in E-commerce

Learning Objectives

Projects and Exercises

Chapter 9: Online Retail and Services

Learning Objectives

Projects and Exercises

Chapter 10: Online Content and Media

Learning Objectives

Projects and Exercises

Chapter 11: Social Networks, Auctions, and Portals

Learning Objectives

Projects and Exercises

Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

Learning Objectives

Projects and Exercises