Chapter 4

Building an E-commerce Presence: Websites, Mobile Sites, and Apps

After reading this chapter, you will be able to:

Understand the questions you must ask and answer, and steps you should take, in developing an e-commerce presence.
Explain the process that should be followed in building an e-commerce presence.
Identify and understand the major considerations involved in choosing web server and e-commerce merchant server software.
Identify additional tools that can improve website performance.
Understand the important considerations involved in developing a mobile website and building mobile applications.