Video Case Studies

Pearson Higher Education's Online Resource Center for the book provides access to instructors to a collection of video case studies that integrate short videos, supporting case study material, and case study question.

Video case studies include the following:

Chapter 1: The Revolution is Just Beginning

Chapter 2: E-commerce Business Models and Concepts

Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform

Chapter 4: Building an E-commerce Presence: Websites, Mobile Sites, and Apps

Chapter 5: Online Security and Payment Systems

Chapter 6: E-commerce Marketing and Advertising Concepts

Chapter 7: Social, Mobile, and Local Marketing

Chapter 8: Ethical, Social, and Political Issues in E-commerce

Chapter 9: Online Retail and Services

Chapter 10: Online Content and Media

Chapter 11: Social Networks, Auctions, and Portals

Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce